Your story works. As long as you're the one telling it.

Somewhere along the way you stopped being in every room. The story never found out. I find where it breaks without you, and rebuild it so it holds.

Book The Handoff

How it shows up

  • Deals move when you're on the call and stall when you're not.
  • Your first sales hire is good. They still can't close it the way you do.
  • You rewrite the deck before every meeting that matters.
  • Customers describe you back, and it's almost what you do.
  • The homepage is accurate. Nobody who reads it gets it.

The Handoff

You're not going anywhere. Your story needs to be able to.

$1,250 · 72 hours · Credited in full toward a Rebuild

You explain it one way live. The page explains it another. The distance between those two is what your sales team walks into alone.

You send: a recording of you explaining the company (a sales call, a Loom, a voice memo; ten minutes is plenty), plus the one surface that's supposed to do the same job: homepage, deck up to 15 slides, one-pager, or positioning doc.
You get:
  • The exact point where the page loses the buyer you would have kept, called out plainly
  • What you say live that never made it onto the page
  • The weak lines rewritten, not gently workshopped
  • Replacement language for the thing you need buyers to remember

Your recording is used for this diagnosis only and deleted after delivery.

Book The Handoff

When the gap is the whole site

From $3,500 · The Handoff is credited in full

The story first, then the site it lives on. The Handoff tells us what's broken, so the Rebuild starts with a plan: what I'm building, on what, and no scope creep.

Included:
  • Story architecture and full site copy
  • Platform migration, if the current one is part of the problem
  • Mobile-first build on a lightweight stack you own outright
  • Search and AI-search basics, so buyers who ask ChatGPT about you hear the same story you'd tell
  • One round of revisions
  • Owner's documentation, so a headline change doesn't require me

Retainer

Discussed at delivery

New offers, new pages, new hires who need the story. The company keeps changing, and the story keeps up.

Who this is for

  • Founder-led companies where the founder is still the best salesperson in the building
  • You've hired sales or marketing, and the story didn't transfer with the job
  • The product grew up. The explanation didn't.

Not for

  • You need a logo
  • You want someone to post for you
  • You're still working out what the company does for people. Come back when you know. That's a different problem.

Not sure the handoff is the problem?

Thirty minutes. Bring the page that's supposed to sell without you. I'll tell you where it breaks, or whether something else is going on.

Book a call